News

Announcing Lua Health

Announcing our new branding
September 20, 2023

We have some exciting news to share with you – we have a brand new look! Some of you may have known us previously as Passive Prediction but over the last couple of weeks, we've developed a new visual identity to better represent who we are as a company.

Our new name, Lua Health, is a derivative of the word go luath which is Irish for early/ier. This reflects our mission to help individuals detect mental health issues earlier, and find treatment at more manageable stages. It also integrates our Irish heritage.

Go luath; adverb. before expected

Our new logo is fresh, with a colour palette founded in colour psychology that exudes calmness and friendliness.  It's a combination of head and speech icons, to reflect our focus on the mediums of text and speech.

We've also introduced a sleek, clean font that reflects our focus on simplicity and efficiency. These updates can be seen across all of our marketing materials, including our website, business cards, and social media profiles.

We believe that this new branding will help us to better connect with our customers and showcase the unique value that we offer. We are so excited to share this new chapter with you and can't wait to see where it takes us.


Written by: 

Fionn Delahunty

Fionn Delahunty is co-founder and CEO of Lua Health, with a background in Psychology and AI.

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